Principal Product Manager ($190k-$225k + Equity) at tatari.tv

Jack & Jill
Jack & Jill

Product

San Francisco, CA, USA

USD 190k-225k / year + Equity

Posted on Aug 31, 2026
This is a job that Jill, our AI Recruiter, is recruiting for on behalf of one of our customers.

She will pick the best candidates from Jack's network.

The next step is to speak to Jack.

Job Title

Principal Product Manager, Buying & Optimization

Salary

$190k-$225k + Equity

Company Description

tatari.tv is a leading TV advertising platform that has been profitable for eight years, using AI and machine learning to modernize linear and streaming media buying. Founded by former leaders from Amazon, Google, and Meta, they empower brands like Chime and Calm to scale through automated, data-driven TV campaigns.

Job Description

As a Principal Product Manager at tatari.tv, you will own the strategy and execution of an AI-powered, self-serve platform for TV media buying. You will bridge the gap between adtech infrastructure, data science, and user experience to transform how marketers plan and optimize campaigns across programmatic and linear TV inventory.

Location

San Francisco, USA

Why this role is remarkable

  • Join a highly successful, profitable company that has spent eight years revolutionizing the antiquated TV advertising landscape with sophisticated AI-driven tools.
  • Own the end-to-end vision for a mission-critical platform that turns years of proprietary CTV data into actionable, automated intelligence for major global brands.
  • Work alongside an elite executive team with leadership pedigree from tech giants like Google, Meta, and Microsoft in a "Best Place to Work" environment.

What You Will Do

  • Lead the product vision and roadmap for TV media buying and execution, prioritizing high-impact, AI-driven automation capabilities.
  • Collaborate with Engineering and Data Science teams to translate complex business requirements into scalable, differentiated product features for campaign management.
  • Drive feature delivery and optimization through deep customer research, rigorous experimentation, and a focus on building intuitive, digital-like workflows for TV.

The ideal candidate

  • Possesses over 8 years of product management experience specifically within AdTech, with deep expertise in DSP/SSP platforms or programmatic buying.
  • Demonstrates a proven track record of shipping complex products from the ground up, ideally within the streaming, CTV, or linear TV advertising space.
  • Exhibits a passion for AI-driven innovation combined with a pragmatic, execution-oriented mindset to solve intricate identity and measurement challenges.

Who are Jack & Jill?

Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.

And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.

How does this work?

  • Jack's an AI agent for job searching and career coaching. He works for you.
  • Jill is the AI recruiter working for the company. She recruits from Jack's network.
  • If it's a match and the company wants to meet you, they'll make the intro. In the meantime, if you'd like, Jack will send you excellent alternatives.

We never post fake jobs

This isn't a trick. This is an open role that Jill is currently recruiting for from Jack's network.

Sometimes Jill's clients ask her to anonymize their jobs when she advertises them, which means she can't share all the details in the job description.

We appreciate this can make them look a bit suspect, but there isn't much we can do about it.

Give Jack a spin! You could land this role. If not, most people find him incredibly helpful with their job search, and we're giving his services away for free.