You'll be our second designer, shaping a product used by thousands of small brand owners and marketers to create images and video with AI. These are people with taste and ambition but not Photoshop skills — they need to go from an idea to dozens of on-brand assets, fast. The design challenges here are genuinely novel — you'll design for non-deterministic outputs, prompt-based workflows, and creative tools that didn't exist two years ago. You will Prototype AI interactions that can't be wireframed — streaming outputs, prompt iteration, model controls Own onboarding and activation flows that directly impact trial-to-paid conversion Write the words too — microcopy, empty states, tooltips, error messages. There's no content designer Design features end-to-end — from exploration to shipped product Work directly with 5 engineers and the CEO, who drives product priorities — there's no PM layer, no design manager You You've designed product for a SaaS or consumer product — ideally creative tools or AI-native products You're genuinely curious about generative AI and excited to design for it You're self-directed — you set your own quality bar and work directly with engineers and the other designer You think about conversion and activation, not just aesthetics You're uncomfortable with unshipped work sitting in Figma. You'd rather ship something real today than present something polished next week The setup You'll work alongside Henrik – our current designer. How you split the work — by product area, by project, by type of work — is something you'll figure out together. In your first Week Use the product extensively as a customer would — understand what works, what's confusing, what's missing Meet the team and understand how design and engineering work together today Pick up a design task and ship it 3 months Own and redesign a significant user flow — onboarding, creation, or generation Establish pragmatic shared patterns — how AI outputs are presented, how generation controls work, how errors surface — that make the product more consistent Be a full partner in deciding what we build, not just how it looks 6 months Have visibly raised the design quality and conversion performance of the product Be the person who understands our customers deeply — their workflows, struggles, and goals Evolved and refined a scalable design system in close collaboration with the other designer